You can call an Uber with it," grins Paul Dillinger, inviting me to caress his sleeve. "When the Uber arrives, it vibrates. Then you just brush up and it will read you the name of the driver and the make of car."

"It" is the Levi's Commuter Trucker jacket, a collaboration with Jacquard by Google that launched in late 2017 as one of the first commercially available wearable tech garments. Six months later, they pushed out new capabilities, including interfaces for Lyft and Uber.