There aren’t many big-brand luxury travel interiors that Adam D. Tihany hasn’t touched over the years – from Seabourn to Mandarin Oriental, Four Seasons, The Oberoi and The Beverly Hills Hotel in Los Angeles, to name a few.

So in 2018, when Cunard appointed the then 70-year-old Romanian-born celebrity designer as creative director of their first new ship in 14 years, it was seen as a safe choice by pretty much everyone.