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Inside the menopause industrial complex

Inside the menopause industrial complex

Celebrities, quacks and opportunists have recognised a big business opportunity among a previously ignored, but generally well off, consumer market.

Birgitte Nyborg marches into her office as her executive assistant rattles off her list of meetings that day – a press conference with the Chinese ambassador, the chamber of commerce wants 30 minutes with her, the permanent secretary 15. There’s a welcome reception for the new head of news for the national broadcaster, and dinner with her son. Her calendar is full.

Danish drama ’Borgen’s depiction of a 53-year-old former prime minister suffering from menopause would have been unthinkable until just a few years ago. Mike Kollöffel/Netflix

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Julie Hare
Julie HareEducation editorJulie Hare is the Education editor. She has more than 20 years’ experience as a writer, journalist and editor. Connect with Julie on Twitter. Email Julie at julie.hare@afr.com

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Original URL: https://www.afr.com/life-and-luxury/health-and-wellness/inside-the-menopause-industrial-complex-20221216-p5c6vf