Will TikTok eat the Michelin Guide’s lunch?
As the social media platform’s short-form videos continue to grow in popularity, could the gold standard of food reviews go the way of the Oscars – irrelevant?
Over the summer, I travelled to Spain with my wife and son.
Between overflowing plates of Iberico ham and a few too many Aperol spritzes, we made a point to visit the country’s food mecca of San Sebastian. Our sole purpose: to eat at Mugaritz, a two-star Michelin restaurant.
Bloomberg Opinion
Subscribe to gift this article
Gift 5 articles to anyone you choose each month when you subscribe.
Subscribe nowAlready a subscriber?
Introducing your Newsfeed
Follow the topics, people and companies that matter to you.
Find out moreRead More
Latest In Food & wine
Fetching latest articles