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Will TikTok eat the Michelin Guide’s lunch?

Will TikTok eat the Michelin Guide’s lunch?

As the social media platform’s short-form videos continue to grow in popularity, could the gold standard of food reviews go the way of the Oscars – irrelevant?

Trung Phan

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Over the summer, I travelled to Spain with my wife and son.

Between overflowing plates of Iberico ham and a few too many Aperol spritzes, we made a point to visit the country’s food mecca of San Sebastian. Our sole purpose: to eat at Mugaritz, a two-star Michelin restaurant.

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Original URL: https://www.afr.com/life-and-luxury/food-and-wine/will-tiktok-eat-the-michelin-guide-s-lunch-20221102-p5bv1c