Why watch buyers want ‘a comfort zone on the wrist’
A tricky time in the economy is pushing customers towards less tricky watches, with brands increasingly serving up variations of their best-selling models.
“People are looking for a comfort zone on the wrist,” The Australian Financial Review’s watch editor Bani McSpedden told attendees of About Time during a Q&A at Lillian Brasserie in Society restaurant in Melbourne on Sunday. “While clever mechanics never lose their appeal, over-the-top executions and mad takes are not what watch lovers currently want.”
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