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Why watch buyers want ‘a comfort zone on the wrist’

Matthew Drummond

A tricky time in the economy is pushing customers towards less tricky watches, with brands increasingly serving up variations of their best-selling models.

“People are looking for a comfort zone on the wrist,” The Australian Financial Review’s watch editor Bani McSpedden told attendees of About Time during a Q&A at Lillian Brasserie in Society restaurant in Melbourne on Sunday. “While clever mechanics never lose their appeal, over-the-top executions and mad takes are not what watch lovers currently want.”

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Matthew Drummond edits AFR Magazine, our premium monthly inserted magazine that covers business, politics, fashion, design, food and wine, and is home to the Rich List, Young Rich List and the Power lists. Connect with Matthew on Twitter. Email Matthew at matthew.drummond@afr.com.au

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    Original URL: https://www.afr.com/life-and-luxury/fashion-and-style/why-watch-buyers-want-a-comfort-zone-on-the-wrist-20240915-p5kand