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What exactly makes a swimsuit worth $925?

What exactly makes a swimsuit worth $925?

When you think of the summer ahead, do you think of Eres? The French brand is the Coco Chanel of women’s beachwear, with prices to match.

Lauren SamsFashion editor

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The late New Zealand fashion writer Hilary Alexander once said that French company Eres makes “the best little black swimsuits in the world. They are the Coco Chanel of swimsuits.” Which goes some way to explaining, perhaps, why buying one will set you back as much as $925.

Anyone who’s ever bought a swimsuit knows the experience can be fraught. Eres seeks to nix the anxiety and make shopping for luxury swimmers a delight (with a price tag to match).

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Lauren Sams
Lauren SamsFashion editorLauren Sams is the fashion editor, based in Sydney. She writes about lifestyle including the arts, entertainment, fashion and travel. Lauren has worked as a features editor and fashion journalist for ELLE, marie claire and more. Email Lauren at lauren.sams@afr.com

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Original URL: https://www.afr.com/life-and-luxury/fashion-and-style/what-exactly-makes-a-swimsuit-worth-925-20230728-p5ds54