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This cult beauty brand went bust. Can it make a return?

It was once one of Australia’s biggest beauty success stories. Can Napoleon Perdis find a new customer, five years after it collapsed?

Lauren Sams
Lauren SamsFashion editor

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When Napoleon Perdis’ eponymous business went into voluntary administration in 2019, he told AFR Weekend he wanted it “to be around for the next 100 years”.

Now owned by Chinese immigrant Livia Wang, Napoleon Perdis – the brand – is set for a relaunch to celebrate its 30th birthday. But in a landscape markedly different from the one the company started in, can it compete?

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Lauren Sams is the fashion editor, based in Sydney. She writes about lifestyle including the arts, entertainment, fashion and travel. Lauren has worked as a features editor and fashion journalist for ELLE, marie claire and more. Email Lauren at lauren.sams@afr.com

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    Original URL: https://www.afr.com/life-and-luxury/fashion-and-style/this-cult-beauty-brand-went-bust-can-it-make-a-return-20241122-p5kst9