NewsBite

This cult beauty brand went bust. Can it make a return?

It was once one of Australia’s biggest beauty success stories. Can Napoleon Perdis find a new customer, five years after it collapsed?

Lauren Sams
Lauren SamsFashion editor
EmailLinkedInTwitterFacebook

Subscribe to gift this article

Gift 5 articles to anyone you choose each month when you subscribe.

Subscribe now

Already a subscriber?

When Napoleon Perdis’ eponymous business went into voluntary administration in 2019, he told AFR Weekend he wanted it “to be around for the next 100 years”.

Now owned by Chinese immigrant Livia Wang, Napoleon Perdis – the brand – is set for a relaunch to celebrate its 30th birthday. But in a landscape markedly different from the one the company started in, can it compete?

Loading...
Lauren Sams is the fashion editor, based in Sydney. She writes about lifestyle including the arts, entertainment, fashion and travel. Lauren has worked as a features editor and fashion journalist for ELLE, marie claire and more. Email Lauren at lauren.sams@afr.com
EmailLinkedInTwitterFacebook

Subscribe to gift this article

Gift 5 articles to anyone you choose each month when you subscribe.

Subscribe now

Already a subscriber?

License article

Read More

Latest In Fashion & style

Fetching latest articles

Most Viewed In Life and luxury

    The Australian Financial Review Magazine

    Julie Bishop.

    BOSS Financial Review

    William Clay Ford jnr, executive chair of Ford Motor Company and sons William Clay “Will” Ford III (right) and Nicholas Ford (left) at the Ford Australia 100th year anniversary celebration in Melbourne. Photograph taken on the 4th of April 2025 by Louis Trerise. AFR 

    Life & Leisure

    Rich List

    Original URL: https://www.afr.com/life-and-luxury/fashion-and-style/this-cult-beauty-brand-went-bust-can-it-make-a-return-20241122-p5kst9