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The former banker who created the perfect white T-shirt

The former banker who created the perfect white T-shirt

Australian-born, New York-based Kiane von Mueffling pivoted into fashion – and found a specialty where she least expected it.

The Iconically Soft Perfect Tee by Sold Out NYC.  

Kiane von Mueffling was stuck. A banker by trade, the Australian – who moved to New York City in 2002 – was working at Bain & Co when she realised she needed a change.

“I know this is going to sound so dramatic, but I was sitting on the subway and I felt like every time I went to work it was like someone taking blood from me,” she says from her apartment on the Upper East Side. “Every day, the commute felt sad. I decided to do something drastic.”

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Lauren Sams
Lauren SamsFashion editorLauren Sams is the fashion editor, based in Sydney. She writes about lifestyle including the arts, entertainment, fashion and travel. Lauren has worked as a features editor and fashion journalist for ELLE, marie claire and more. Email Lauren at lauren.sams@afr.com

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Original URL: https://www.afr.com/life-and-luxury/fashion-and-style/the-former-banker-who-created-the-perfect-white-t-shirt-20250217-p5lcst