Conversation at watch collector events is turning from mechanisms, metals, dials and designs to the prices making many watches unattractive, if not unattainable.

It comes as no surprise to find HSBC reporting that the average price of personal luxury goods has increased by 52 per cent since 2019, with price rises, some as high as 90 per cent, the main driver of sales growth and profit for uber brands. The Business of Fashion reports that this is fuelling customer backlash at all price points.