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Sustaining stella

Marion Hume
Marion HumeFashion Writer

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Leather? Won't touch it. Fur? Never. Stella McCartney has built a successful fashion business without sacrificing her environmental principles.

Do you think," I ask Stella McCartney as she takes a break from overseeing photography for the new advertising campaign for her Adidas by Stella McCartney campaign, "that the time has come for an article that doesn't start with 'daughter of a Beatle?'"

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Marion Hume is an international fashion writer. She has been covering the fashion industry for more than three decades. She is based in London.

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