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Sequins, sparkle and scarves: the Swift effect ‘saves’ retailers

Lauren Sams
Lauren SamsFashion editor

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Showpo founder Jane Lu was one of the estimated 4 million Australians who tried to get tickets to Taylor Swift’s upcoming Eras tour, and as she and her team were waiting, a discussion started: how could they make the most of this moment?

“Our Taylor Swift conversations started when her tickets went on sale, since we have some serious Swifties in the office,” said Ms Lu. “It’s been a great help.”

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Lauren Sams is the fashion editor, based in Sydney. She writes about lifestyle including the arts, entertainment, fashion and travel. Lauren has worked as a features editor and fashion journalist for ELLE, marie claire and more. Email Lauren at lauren.sams@afr.com

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    Original URL: https://www.afr.com/life-and-luxury/fashion-and-style/sequins-sparkle-and-scarves-the-swift-effect-saves-retailers-20240201-p5f1p2