Reborn luxury watch brand’s ‘great ambition’ for Australia
If Piaget’s high point was its breezy dolce-vita days of the 1960s, the brand is now enjoying something of a renaissance. From our Watch special in the upcoming August issue, out on July 29.
Piaget dates back to 1874 when, to make ends meet in winter, farmer Georges Piaget began making unsigned pocket watches.
He wouldn’t recognise the brand today. First registered in 1943, it came to prominence for its ultra-thin watches in the 1950s, and for exotic dials – tiger’s eye, lapis lazuli, jade – in the ’60s when the company also branched into jewellery.
