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Pandemic speeds up change for watches and the luxury sector

Pandemic speeds up change for watches and the luxury sector

As the watch business recovers from COVID-19, it faces a radically changed marketplace. Bani McSpedden asks industry leaders about their experiences and how they see the future.

Change to the watch industry and the wider luxury fashion sector is not just in the way we buy, but where we buy, how we buy, why we buy and what we’re buying. Bloomberg

Production and sales brought to a standstill, boutiques emptied, one country after another in lockdown ... thanks to COVID-19, the watch business – along with the luxury industry it’s part of – is facing the kind of change that might normally have taken decades.

The cover of AFR Magazine's August 2020 issue. 

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Bani McSpedden
Bani McSpeddenWatch editorBani McSpedden is watch editor of The Australian Financial Review. Connect with Bani on Twitter. Email Bani at bani@bigpond.com.au

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Original URL: https://www.afr.com/life-and-luxury/fashion-and-style/pandemic-speeds-up-change-for-watches-and-the-luxury-sector-20200615-p552uk