Oroton’s launch of augmented reality screens at two of its stores gives window shopping a whole new meaning, allowing passersby to virtually “try on” five of the brand’s bestselling handbag styles as they walk past.

“This allows us to engage with customers in a totally new way,” said Jenny Child, chief executive of the Will Vicars-owned company. “It’s not forced, you don’t have to come into the store or on the website, it’s quite casual and fun.”