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‘No guarantee that a sale is a sale’: Why fashion is harder than ever

‘No guarantee that a sale is a sale’: Why fashion is harder than ever

Growing costs, post-pandemic pain, excess spending and the bugbear of online returns are at the heart of a fashion industry on the brink.

At the start of May, fashion businesses around the country were gearing up for the industry’s premier event, Australian Fashion Week.

Now, at the month’s end, prestige designer Dion Lee has gone into administration, and Tigerlily has been narrowly saved from bankruptcy by Seafolly. These followed the closure of Nique, a 26-year-old genderless apparel brand, in February, and widespread redundancies at Aje in March.

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Lauren Sams
Lauren SamsFashion editorLauren Sams is the fashion editor, based in Sydney. She writes about lifestyle including the arts, entertainment, fashion and travel. Lauren has worked as a features editor and fashion journalist for ELLE, marie claire and more. Email Lauren at lauren.sams@afr.com

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Original URL: https://www.afr.com/life-and-luxury/fashion-and-style/no-guarantee-that-a-sale-is-a-sale-why-fashion-is-harder-than-ever-20240531-p5ji6z