Cult label Aje cuts 20 staff after massive stock clearance

The Australian label, touted as the next Zimmermann, has let go of senior staff, but its co-founder says the move is simply a restructure.

Lauren Sams and Sarah Thompson

Mar 13, 2024 – 5.22pm

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Cult Australian fashion label Aje has made 20 of its 400 staff redundant, including the leaders of its wellness and activewear sub-brands and other senior managers.

Chief executive Beth Glancey has been renamed chief operating officer for Aje, known for its hyper-feminine, colourful dresses, and Aje Athletica, the sporty offshoot launched in 2020.

Lauren Sams is the fashion editor, based in Sydney. She writes about lifestyle including the arts, entertainment, fashion and travel. Lauren has worked as a features editor and fashion journalist for ELLE, marie claire and more.

Sarah Thompson has co-edited Street Talk since 2009, specialising in private equity, investment banking, M&A and equity capital markets stories. Prior to that, she spent 10 years in London as a markets and M&A reporter at Bloomberg and Dow Jones.