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Is this $437 cream really ‘the world’s best’ beauty product?

Is this $437 cream really ‘the world’s best’ beauty product?

Augustinus Bader skincare in now a billion-dollar company, with an eminent biomedical scientist behind its name. But what’s behind the hype?

It’s hard to believe that Augustinus Bader, with its distinctive and now ubiquitous blue and gold packaging, is just five years old. In that half a decade, it has grown from three products to 19 skincare products (as well as new ingestible and haircare categories), secured investment from the likes of Antoine Arnault, become a celebrity favourite and, according to trade journal Women’s Wear Daily, is pulling in annual revenue of $US180 million ($267 million).

After a $US25 million round of funding last year, the business is valued at a cool billion dollars – and this month, Australians will finally be able to buy the products in store, at Mecca, rather than just online.

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Lauren Sams
Lauren SamsFashion editorLauren Sams is the fashion editor, based in Sydney. She writes about lifestyle including the arts, entertainment, fashion and travel. Lauren has worked as a features editor and fashion journalist for ELLE, marie claire and more. Email Lauren at lauren.sams@afr.com

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Original URL: https://www.afr.com/life-and-luxury/fashion-and-style/is-this-437-cream-really-the-world-s-best-beauty-product-20230221-p5cm6g