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Is this $437 cream really ‘the world’s best’ beauty product?

Is this $437 cream really ‘the world’s best’ beauty product?

Augustinus Bader skincare in now a billion-dollar company, with an eminent biomedical scientist behind its name. But what’s behind the hype?

Lauren SamsFashion editor

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It’s hard to believe that Augustinus Bader, with its distinctive and now ubiquitous blue and gold packaging, is just five years old. In that half a decade, it has grown from three products to 19 skincare products (as well as new ingestible and haircare categories), secured investment from the likes of Antoine Arnault, become a celebrity favourite and, according to trade journal Women’s Wear Daily, is pulling in annual revenue of $US180 million ($267 million).

After a $US25 million round of funding last year, the business is valued at a cool billion dollars – and this month, Australians will finally be able to buy the products in store, at Mecca, rather than just online.

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Lauren Sams
Lauren SamsFashion editorLauren Sams is the fashion editor, based in Sydney. She writes about lifestyle including the arts, entertainment, fashion and travel. Lauren has worked as a features editor and fashion journalist for ELLE, marie claire and more. Email Lauren at lauren.sams@afr.com

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Original URL: https://www.afr.com/life-and-luxury/fashion-and-style/is-this-437-cream-really-the-world-s-best-beauty-product-20230221-p5cm6g