It’s hard to believe that Augustinus Bader, with its distinctive and now ubiquitous blue and gold packaging, is just five years old. In that half a decade, it has grown from three products to 19 skincare products (as well as new ingestible and haircare categories), secured investment from the likes of Antoine Arnault, become a celebrity favourite and, according to trade journal Women’s Wear Daily, is pulling in annual revenue of $US180 million ($267 million).
After a $US25 million round of funding last year, the business is valued at a cool billion dollars – and this month, Australians will finally be able to buy the products in store, at Mecca, rather than just online.