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Is Perth Australia’s hottest luxury destination? Chanel says oui

Is Perth Australia’s hottest luxury destination? Chanel says oui

With a new boutique opening in Raine Square, the French brand is targeting a clientele that is hungry for “world-class” elite retail therapy.

It probably weathered the pandemic better than any other Australian capital and has a seemingly unending appetite for the finer things in life. Now, Perth is cementing its reputation as Australia’s latest luxury destination with a new Chanel boutique. It will, for the first time, combine the maison’s fragrance, beauty and fashion offerings under one roof at Raine Square.

The boutique is the latest in a series of prestige openings for Perth. It comes after last year’s $800 million overhaul of Karrinyup shopping centre by AMP and the pre-pandemic launch of the Ritz-Carlton. The boutique represents, says Chanel president of fashion Bruno Pavlovsky, an investment for the brand’s loyal client base in the city.

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Lauren Sams
Lauren SamsFashion editorLauren Sams is the fashion editor, based in Sydney. She writes about lifestyle including the arts, entertainment, fashion and travel. Lauren has worked as a features editor and fashion journalist for ELLE, marie claire and more. Email Lauren at lauren.sams@afr.com

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Original URL: https://www.afr.com/life-and-luxury/fashion-and-style/is-perth-australia-s-hottest-luxury-destination-chanel-says-oui-20220608-p5aryr