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Influencers move from front row to runway

Once pilloried for their lack of credentials, influencers are turning the tables on the fashion industry and creating their own clothing lines.

Lauren Sams
Lauren SamsFashion editor

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It wasn’t so long ago that influencers on the front row caused a stir. Now, they’re showing their own collections on the runway.

At Australian Fashion Week, two brands founded by influencers – One Mile, designed by Sammy Robinson, and Henne, from Nadia Bartel – will show for the first time.

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Lauren Sams is the fashion editor, based in Sydney. She writes about lifestyle including the arts, entertainment, fashion and travel. Lauren has worked as a features editor and fashion journalist for ELLE, marie claire and more. Email Lauren at lauren.sams@afr.com

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    Original URL: https://www.afr.com/life-and-luxury/fashion-and-style/influencers-move-from-front-row-to-runway-20220506-p5aj2w