It’s taken the pandemic to do it, but from next year, the big watch brands will – for the first time in decades – present their important new releases at one time, in one city, at one big watch fair.

The surprise winner is not the oldest and largest watch fair of them all, Baselworld, founded in 1917 and attracting 150,000 visitors and 1500 exhibitors at its peak in 2014. It’s the smaller Salon Internationale de la Haute Horlogerie, founded in 1991 and held in Geneva.