When Mecca opens its new flagship on Melbourne’s Bourke St in the new year, it will lay claim to being one of the world’s largest beauty boutiques. Three times the size of the flagship in Sydney, a glam totem straddling George St and Market St, Mecca Melbourne will be set over three levels spanning 4000 square metres.
In getting here, Mecca has managed to subvert one of global business’ most enduring phenomena: despite having the financial weight of luxury goods giant LVMH, which has owned Sephora since 1997, and being No.1 in almost every other territory, Sephora has struggled to depose Mecca on its home ground.
Lauren SamsFashion editorLauren Sams is the fashion editor, based in Sydney. She writes about lifestyle including the arts, entertainment, fashion and travel. Lauren has worked as a features editor and fashion journalist for ELLE, marie claire and more. Email Lauren at lauren.sams@afr.com
Carrie LaFrenzSenior reporterCarrie LaFrenz is a senior journalist covering retail/consumer goods. She previously covered healthcare/biotech. Carrie has won multiple awards for her journalism including financial journalist of the year from The National Press Club. Connect with Carrie on Twitter. Email Carrie at carrie.lafrenz@afr.com
