In December, Patrick Herning, an energetic American who describes himself as “the most relentless human being in the world”, secured $US10 million in investment to boost growth of 11 Honoré, a high-end e-tailer which aims to do much the same as others have done before: curate high-end fashion from the likes of Marc Jacobs, Dolce & Gabbana and Diane von Furstenberg and deliver it to your door. The key difference? Sizes start at a US 12 (16 Australian) and go up beyond a US 20 (24).

Fat, as in boobs, bums and other fleshy bits, is surely fashion’s last taboo. Commendably, the fashion world is beginning to embrace inclusivity when it comes to race, disability and non-western ways of dressing. Give or take an extraordinarily beautiful outsized outlier – that would be you, Ashley Graham – the industry has remained largely resistant to curves.