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Streaming wars: It’s now a battle between YouTube and Netflix

Streaming wars: It’s now a battle between YouTube and Netflix

The two dominant platforms are veering onto each other’s turf as they compete for the same audience.

Rachel Accurso in “Ms Rachel”, a children’s program that appears on YouTube and has also been streaming on Netflix since the beginning of the year. NYT

For many years, Netflix executives bristled at the notion that the company really had a rival. Not Hollywood powerhouses like Disney, nor tech giants like Amazon. Instead, Reed Hastings, the company’s co-founder, insisted at one point that Netflix competed with people’s desire to socialise, or to go to sleep.

But there’s no hiding from YouTube.

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Original URL: https://www.afr.com/life-and-luxury/arts-and-culture/streaming-wars-it-s-now-a-battle-between-youtube-and-netflix-20250714-p5mevo