Donald Trump’s got it. Anthony Albanese doesn’t. A candidate’s charisma is a bigger electoral factor than previously given credit for, psychologists say.
“It’s the Charisma, Stupid” screeched one of the many headlines attempting to diagnose Donald Trump’s shock US presidential election win last week.
American historian Professor Allan Lichtman reckons charisma is critical for political victory. For years, he has boasted of his “13 Keys” system for predicting US presidential elections. Two of the keys deal with charisma.
