Why we have launched a greenwashing complaint about Qantas
Taking a more scientific approach to carbon targets is a once-in-a-generation opportunity for Qantas to serve its customers and rebuild trust in its brand.
This March, a landmark greenwashing decision against KLM Royal Dutch Airlines sent a clear message: airlines can no longer get away with vague or misleading sustainability claims. The result sparked a sweeping regulatory response across Europe targeting the notoriously hard-to-decarbonise aviation industry.
Aviation is a heavily polluting industry for which there is little alternative. Bloomberg
