Tesla’s new strategy as sales fall: Openness (but don’t mention Musk)
The Cybertruck is being shown off at a Sydney expo and executives are free to speak for the first time in years as Tesla takes a new tack amid falling sales and controversy around founder Elon Musk.
In the face of falling sales – a remarkable 72 per cent drop in February – Tesla is trying a new approach in Australia: openness.
The evidence was at Sydney’s Everything Electric expo at the weekend, the first motor show Tesla has participated in since the twenty-teens. Among at least a dozen new Chinese brands, European and South Korean stalwarts, and assorted solar and energy companies, Tesla is showing off its Cybertruck, revised Model Y, home batteries and even a humanoid robot.
