Savvy travellers – including a high proportion of women – are questioning the economics of their loyalty to particular airlines after years of poor service, high airfares and underinvestment in lounges and aircraft.
Airline loyalty programs are big business. Qantas has set a target to double earnings from its Loyalty business to $1 billion a year by 2030.
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Ayesha de Kretser is a senior reporter with The Australian Financial Review covering the aviation and tourism sectors. She has previously reported on banking, mining and commodity markets. Connect with Ayesha on Twitter. Email Ayesha at ayesha.dekretser@afr.com.au
