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Tourism operators' Easter holiday boom hopes fading fast

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Tourism operators who were hoping for a surge in domestic visitors over the Easter break following international travel bans are now preparing for wide-scale cancellations as the coronavirus epidemic worsens in Australia.

While tourism bodies have pivoted their marketing to encourage Australians to "Holiday Here This Year", a bleaker outlook for COVID-19 and tougher government action is killing confidence in the sector.

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    Original URL: https://www.afr.com/companies/tourism/tourism-operators-easter-holiday-boom-hopes-fading-fast-20200316-p54afo