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How Terri Irwin defied pundits with debt-free success

How Terri Irwin defied pundits with debt-free success

The wildlife warrior discusses business strategies that helped Australia Zoo navigate the shock death of her husband – and the zoo’s frontman – Steve.

Liam WalshReporter

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My drive to meet the American-born leader of a world-famous Australian entertainment family goes past a tired-looking motel, small industrial buildings and forests of dark-green trees. Among this Sunshine Coast hinterland scenery are signs of Steve “The Crocodile Hunter” Irwin, even if he is no longer here.

The man who attracted world-wide fame with his trademark “crikey” cry and astonishing footage of wrestling crocodiles is very much not forgotten. The road leading to his family’s tourism attraction, Australia Zoo, is named Steve Irwin Way. Steve, with his shaggy blonde hair and khaki outfit, beckons from a massive zoo billboard.

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Liam WalshReporterLiam Walsh writes on investigations and companies with The Australian Financial Review. He has won multiple media awards, worked in Japan and is now based in Brisbane. Email Liam at liam.walsh@afr.com.au

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Original URL: https://www.afr.com/companies/tourism/this-wildlife-warrior-has-defied-the-pundits-with-debt-free-success-20240624-p5jo5l