Movie critics have dedicated thousands of column inches to Apple’s newest film, F1: The Movie. It’s been variously described as thrilling, flawed and predictable.
For Apple, it’s also proven to be the ultimate test drive. In just 10 days, F1: The Movie has generated close to $US300 million ($455 million) in sales, making it the most successful film in the iPhone maker’s history.
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Zoe Samios covers wagering and the business of sport from the AFR's Sydney newsroom. She was previously the media and telecommunications reporter for The Sydney Morning Herald and The Age, and covered media at The Australian. Connect with Zoe on Twitter. Email Zoe at zoe.samios@afr.com
