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Want to see the future of golf? It’s happening on YouTube

Want to see the future of golf? It’s happening on YouTube

A generation of content creators is taking the game on a journey from hushed tones to outlandish stunts, and the odd round with Donald Trump.

Rick Shiels has almost 3 million YouTube followers, a staff of 15, sponsors and a multiyear deal with LIV Golf. The Washington Post via Getty Images

Back before all of this – before all the followers, the videos, the notoriety – Rick Shiels was just an anonymous golf pro in Manchester, England, trying to drum up some business. Clean-shaven and fresh-faced, he turned to YouTube and posted videos with swing tips in hopes of attracting new clients.

“If you asked me what I did for a living, I’d tell you, ‘I’m a golf coach’,” Shiels explains, “because I’ll be honest, I was quite embarrassed to say I’m a YouTuber. At the time it was quite a stigma; it wasn’t a positive statement.”

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Original URL: https://www.afr.com/companies/sport/want-to-see-the-future-of-golf-it-s-happening-on-youtube-20250609-p5m614