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The process behind the AFL's extraordinary deal

John StensholtFormer Rich Editor

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Rupert Murdoch was not leaving the country until the deal was done. Kerry Stokes flew in from Broome, while fortuitously Telstra chief executive Andy Penn was in Melbourne for a scheduled company leadership conference.

It was an ordinary Tuesday in a cold Melbourne. But what unfolded was extraordinary. As the sun went down on that day the participants had signed the biggest sports rights contract in Australian media history.

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John Stensholt is a former editor of the BRW Rich 200 and Young Rich Lists.

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    Original URL: https://www.afr.com/companies/sport/the-process-behind-the-afls-extraordinary-deal-20150821-gj4dor