The process behind the AFL's extraordinary deal
John StensholtFormer Rich Editor
Rupert Murdoch was not leaving the country until the deal was done. Kerry Stokes flew in from Broome, while fortuitously Telstra chief executive Andy Penn was in Melbourne for a scheduled company leadership conference.
It was an ordinary Tuesday in a cold Melbourne. But what unfolded was extraordinary. As the sun went down on that day the participants had signed the biggest sports rights contract in Australian media history.
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John Stensholt is a former editor of the BRW Rich 200 and Young Rich Lists.
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