Telstra to pay up big for football rights

Telstra is set to make huge bids for the digital rights for the AFL and NRL ion exchange for more exclusive online and mobile phone content.

John Stensholt and Jared Lynch

May 11, 2015 – 12.15am

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Telstra is set to lob huge bids for digital rights for both the AFL and NRL in exchange for greater access to exclusive online and mobile phone content to drive customer growth and enhance the in-stadium experience for fans.

In an example of how Telstra intends to aggressively use football rights to win more market share of the mobile and digital market, Telstra will on Tuesday begin offering new mobile phone customers bonus 12-month access to either live AFL or NRL matches.

John Stensholt is a former editor of the BRW Rich 200 and Young Rich Lists.

Jared Lynch is based in Melbourne, covering food, factories and farms, as well as other company news. Connect with Jared on Twitter.