The Matildas’ success as the FIFA Women’s World Cup was unprecedented
Television records, attendance levels and jersey sales are at all time-highs
Star striker Sam Kerr wants the momentum to generate funding for the sport
The long-term economic impact of the Matildas’ success is unclear
Matildas captain Sam Kerr has urged Australia to invest more money in grassroots football as the team’s heartbreaking loss to England at the FIFA Women’s World Cup shattered a two-decade long television ratings record.
Politicians, athletes and business executives were gushing over the national women’s football team on Thursday, praising the skill and fair play of their three-week World Cup campaign.
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Zoe Samios covers wagering and the business of sport from the AFR's Sydney newsroom. She was previously the media and telecommunications reporter for The Sydney Morning Herald and The Age, and covered media at The Australian. Connect with Zoe on Twitter. Email Zoe at zoe.samios@afr.com
Samantha Hutchinson is the AFR's National Reporter. Most recently, she was CBD columnist for The Sydney Morning Herald and The Age. Before that, she covered Victorian and NSW politics and business for The Australian, the AFR and BRW Magazine. Connect with Samantha on Twitter. Email Samantha at samantha.hutchinson@afr.com.au
Carrie LaFrenz is a senior journalist covering retail/consumer goods. She previously covered healthcare/biotech. Carrie has won multiple awards for her journalism including financial journalist of the year from The National Press Club. Connect with Carrie on Twitter. Email Carrie at carrie.lafrenz@afr.com
