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Matildas smash ceiling as total TV audience soars past 11m

Sam Buckingham-Jones

The Matildas may not have won on the scoreboard on Wednesday night, but they have gone down in history for smashing audience records that have lasted two decades.

More than 7 million Australians tuned in on free-to-air TV to watch their game, hitting the figure for the first time since the current ratings system began. Over the 90 minutes of play, 11.15 million Australians tuned in – more than 43 per cent of the population.

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Sam Buckingham-Jones is the media and marketing reporter at The Australian Financial Review. Connect with Sam on Twitter.

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    Original URL: https://www.afr.com/companies/media-and-marketing/matildas-free-to-air-tv-audiences-eclipse-7m-for-first-time-in-decades-20230817-p5dx7q