CompaniesSportMatildasPrint articleOpinionMatildas aren’t just inspiring young girls, but everybodyOur women soccer players have shown us what happens when a nation unites. It is much more fulfilling than the politicised, media-driven, divisive alternative.Tracey HolmesSports journalistAug 15, 2023 – 1.00pmSaveLog in or Subscribe to save articleShareCopy linkCopiedEmailLinkedInTwitterFacebookCopy linkCopiedShare via...Gift this articleSubscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber? LoginIf the Matildas were a publicly listed corporation, they’d be rocketing to the top of the ASX 200 index right now.Their value has increased exponentially, but gauging the team’s future worth depends on factors outside their control.Loading...Tracey Holmes is professorial fellow in sport at the University of Canberra and host of The Sports Ambassador podcast.SaveLog in or Subscribe to save articleShareCopy linkCopiedEmailLinkedInTwitterFacebookCopy linkCopiedShare via...Gift this articleSubscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber? LoginLicense articleIntroducing your NewsfeedFollow the topics, people and companies that matter to you.Find out moreRead MoreMatildasOpinionFIFA Women's World CupSam KerrLatest In SportFetching latest articlesMost Viewed In CompaniesThe Australian Financial Review MagazineAFR Magazine celebrates The Art of MovementLauren Sams‘We don’t want to die wondering’: Jo Horgan on Mecca’s biggest bet yetThis Brisbane restaurant deserves a Michelin starBOSS Financial ReviewThis CEO thought he was healthy. Then he went for a checkSally Patten and Lap PhanHow the Macquarie CEO played a role in setting me up to lead MagellanWhich AI course should I do?Life & LeisureUp your game with this stylish golf kit and Swiss waterproof sneakersEugenie KellyWhy we can’t get enough of the minister of crabsIt’s BYO pyjamas at this chef’s table above the cloudsRich ListSpotlight’s new Anaconda will teach shoppers to fishMichael BlebyPortelli hits fast lane on mooted LMCT+ sale, MacCap takes the wheelInside the fortune Kerry Stokes (quietly) made in China