The Geelong star has the looks and the swagger to become a brand unto himself, just like champion footballer turned fashion icon David Beckham, marketing experts say.
Bailey Smith has the hair, the looks, and the charisma. In marketing terms, the AFL player is a winner even though he hasn’t taken the field in 82 weeks.
The 24-year-old Geelong recruit is arguably the highest-profile player in the AFL right now, and he hasn’t played a match since August 20, 2023, after he was struck down with a knee injury.
