Woolworths buyers have told suppliers their products could be pulled from shelves just days before Christmas if they refuse to fund the supermarket giant’s new Cheap Cheap advertising campaign.

“I was asked for a contribution of almost $1 million, and when I refused to pay I was told a ‘range review’ was under way and I would be informed of the outcome early next week," said the sales manager of one of Australia’s leading health product companies. The implied threat is that some of my products will no longer be stocked if I don’t pay up."