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Why this start-up combined cashbacks, micro-investing and giving back

Michael BennetWA reporter

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After more than two decades working in and around marketing, Troy Zafer reckons he has found the way to win in loyalty.

And it involves micro-investing and philanthropy.

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Michael Bennet is WA reporter for The Australian Financial Review based in Perth. He has worked as a journalist for more than a decade, including at The Australian where he was senior banking reporter and also covered economics, markets and deals. Connect with Michael on Twitter. Email Michael at michael.bennet@afr.com

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    Original URL: https://www.afr.com/companies/retail/why-this-start-up-combined-cashbacks-micro-investing-and-giving-back-20220429-p5ah83