After more than two decades working in and around marketing, Troy Zafer reckons he has found the way to win in loyalty.
And it involves micro-investing and philanthropy.
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Michael Bennet is WA reporter for The Australian Financial Review based in Perth. He has worked as a journalist for more than a decade, including at The Australian where he was senior banking reporter and also covered economics, markets and deals. Connect with Michael on Twitter. Email Michael at michael.bennet@afr.com