Maggie Beer Holdings, the gourmet food business with celebrity chef and author Maggie Beer as its figurehead, is making strong headway in e-commerce after the fortuitous $40 million acquisition of an online hampers business that is thriving during the pandemic.

The company’s chief executive, Chantale Millard, said the newly acquired Hampers & Gifts Australia had increased its sales by 29 per cent to $35 million in the six months ended December 31, and given extra grunt to the overall Maggie Beer range of food products.