London | Unilever is aiming to increase its annual sales of plant-based meat and dairy alternatives to €1 billion ($1.6 billion) in five to seven years, intensifying the battle for the plates of climate-conscious consumers.
The target far exceeds the €200 million of sales the consumer goods group expects from plant-based substitutes this year. Unilever said its Vegetarian Butcher brand acquired two years ago was growing “explosively”.