Greg Taylor, the founder of bamboo fibre underwear company Step One, made an extra $150 million in an instant when the group he founded in 2017 made a barnstorming debut on the ASX on Monday.
But he is looking beyond a stellar debut to building a much bigger, long-term business that sells its products online using irreverent marketing and advertising.
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Simon Evans writes on business specialising in retail, manufacturing, beverages, mining and M&A. He is based in Adelaide. Connect with Simon on Twitter. Email Simon at simon.evans@afr.com
