Shaver Shop is betting the extra sales it is generating from products specifically targeted to female customers such as hairdryers and beauty products will bring a bigger overall benefit even though the profit margins are lower in that category.
The retail group, which has a network of 115 stores in Australia and New Zealand, is also closely scrutinising its lease agreements with shopping centre landlords to keep rental costs down, as the percentage of total sales from its online channel reaches 10 per cent.
Loading...
Simon Evans writes on business specialising in retail, manufacturing, beverages, mining and M&A. He is based in Adelaide. Connect with Simon on Twitter. Email Simon at simon.evans@afr.com
