Retail resurrection: how Colette, Koko Black and Big Girls were saved
How do you resurrect a brand that’s gone into voluntary administration? Former Myer MD Bernie Brookes, Grill’d founder Simon Crowe and Wes Blundy share their secrets.
Selecting new management was crucial to the turnaround at Koko Black.
The future of fast-fashion handbag and jewellery chain Colette by Colette Hayman looked bleak when it collapsed in February 2020, the latest victim of a retail “killing season” that had claimed half a dozen national retail chains.
Attempts by administrators at Deloitte to salvage the business were hampered by the pandemic, which forced Colette to shut most of its stores during the national lockdown and crimped demand for accessories as consumers spent more time at home.
Subscribe to gift this article
Gift 5 articles to anyone you choose each month when you subscribe.
Subscribe nowAlready a subscriber?
Introducing your Newsfeed
Follow the topics, people and companies that matter to you.
Find out moreRead More
Latest In Retail
Fetching latest articles