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Retail resurrection: how Colette, Koko Black and Big Girls were saved

Retail resurrection: how Colette, Koko Black and Big Girls were saved

How do you resurrect a brand that’s gone into voluntary administration? Former Myer MD Bernie Brookes, Grill’d founder Simon Crowe and Wes Blundy share their secrets.

Selecting new management was crucial to the turnaround at Koko Black. 

Sue MitchellColumnist

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The future of fast-fashion handbag and jewellery chain Colette by Colette Hayman looked bleak when it collapsed in February 2020, the latest victim of a retail “killing season” that had claimed half a dozen national retail chains.

Attempts by administrators at Deloitte to salvage the business were hampered by the pandemic, which forced Colette to shut most of its stores during the national lockdown and crimped demand for accessories as consumers spent more time at home.

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Sue Mitchell
Sue MitchellColumnistSue Mitchell writes the fortnightly Window Shopping column for the Financial Review and has covered retailing for over 30 years. Connect with Sue on Twitter. Email Sue at smitchell2045@gmail.com

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Original URL: https://www.afr.com/companies/retail/retail-resurrection-how-colette-koko-black-and-big-girls-were-saved-20210329-p57evr