University students and tourists operating as personal shoppers for Australian products such as infant formula and vitamins are unlikely to return in force, as the future of the traditional daigou now sits in social e-commerce with giant's like China's Pindoudou.
According to Jeremy Hunt, who helped grow Health More over the past seven years into one of the largest distributors in Australia to the daigou channel, these smaller personal shoppers will not come back to what it was, and that is due to social e-commerce.
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Carrie LaFrenz is a senior journalist covering retail/consumer goods. She previously covered healthcare/biotech. Carrie has won multiple awards for her journalism including financial journalist of the year from The National Press Club. Connect with Carrie on Twitter. Email Carrie at carrie.lafrenz@afr.com
