NewsBite

Peter Stevens Motorcycles rides another day after being sold to rivals

Carrie LaFrenz

Motorcycle Holdings and the Joe Rascal Group will acquire multiple Peter Stevens Motorcycle dealerships ending a month-long administration of one of the country’s biggest two-wheeler retailers.

Peter Stevens Motorcycle was founded 55 years ago by the Chiodo brothers Vince, Steve and Peter, and represented eight of the top 12 selling motorcycle brands nationally. It was placed into administration in May after it became the latest retailer to fall victim to sluggish consumer demand.

Loading...
Carrie LaFrenz is a senior journalist covering retail/consumer goods. She previously covered healthcare/biotech. Carrie has won multiple awards for her journalism including financial journalist of the year from The National Press Club. Connect with Carrie on Twitter. Email Carrie at carrie.lafrenz@afr.com

Read More

Latest In Retail

Fetching latest articles

Most Viewed In Companies

    Original URL: https://www.afr.com/companies/retail/peter-stevens-motorcycles-rides-another-day-after-being-sold-to-rivals-20250627-p5max3