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Peter Lew’s new PJ brand takes on his billionaire father

Carrie LaFrenz

Sleepwear brand Peter Alexander – the star in Premier Investments’ stable of brands – is facing competition from a surprising new source: Solomon Lew’s son Peter Lew.

Peter Lew’s new PJ and homewares brand Fine-Day entered department store David Jones as a pop-up shop in the Elizabeth Street store in August. He is in talks about operating concessions at multiple David Jones stores.

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Carrie LaFrenz is a senior journalist covering retail/consumer goods. She previously covered healthcare/biotech. Carrie has won multiple awards for her journalism including financial journalist of the year from The National Press Club. Connect with Carrie on Twitter. Email Carrie at carrie.lafrenz@afr.com

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    Original URL: https://www.afr.com/companies/retail/peter-lew-s-new-pj-brand-takes-on-his-billionaire-father-20220929-p5bm2m