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Peloton Australia finally gets its ‘big bang’ moment

Sue Mitchell
Sue MitchellColumnist

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Interactive fitness platform Peloton Interactive is turning up the dial on its Australian expansion by opening stand-alone showrooms and shop-in-shops in upmarket department store chain David Jones.

Peloton, which launched in Australia in July, will open the doors next week on two 300-square metre showrooms in Sydney’s Martin Place and Bondi Junction, which will enable customers to test its $2295 and $3695 bikes, try out a variety of online spin and fitness classes, and buy Peloton-branded apparel and accessories.

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Sue Mitchell writes the fortnightly Window Shopping column for the Financial Review and has covered retailing for over 30 years. Connect with Sue on Twitter. Email Sue at smitchell2045@gmail.com

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    Original URL: https://www.afr.com/companies/retail/peloton-australia-finally-gets-its-big-bang-moment-20211006-p58xtz