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Why this beer maker (and Nick Kyrgios) are all in on Gen Z drinkers

Simon Evans
Simon EvansSenior reporter

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A low-carb beer company in which tennis star Nick Kyrgios is a 15 per cent shareholder is raising capital to help fund ambitious growth plans using an iconoclastic approach to entice Gen Z and Millennial drinkers who don’t like craft beers.

Stryda Brewing Co is bringing in outside investors in a $2.2 million capital raising, valuing the company at about $20 million.

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Simon Evans writes on business specialising in retail, manufacturing, beverages, mining and M&A. He is based in Adelaide. Connect with Simon on Twitter. Email Simon at simon.evans@afr.com

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    Original URL: https://www.afr.com/companies/retail/nick-kyrgios-bets-millions-that-gen-z-will-discover-beer-20241129-p5kuiy