Gin is growing about 32 per cent annually to be the fastest growing category in the alcohol segment.
Diageo Australia MD David Smith has been in the role for four years and says profits in 2018-19 were the highest in his stint.
Gordon's Gin was the best performing products in Diageo's local stable.
Strong profits at the Australian arm of Diageo, which owns Johnnie Walker, Gordon's Gin and Bundaberg Rum, have been fuelled by robust 32 per cent growth in the overall gin category and younger drinkers firing off Instagram snaps of cocktails.
David Smith, the managing director of Diageo Australia, said the business, which has a 30 per cent market share in spirits, was experiencing a sweet spot, but had also been investing heavily in brand-building and new products.
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Simon Evans writes on business specialising in retail, manufacturing, beverages, mining and M&A. He is based in Adelaide. Connect with Simon on Twitter. Email Simon at simon.evans@afr.com
